Zomato Junior
APP / UI + UX DESIGN
Concept Project
Duration: 2 weeks from 26th August till 9th September 2024
My role: This is an individual project and I was involved in all aspects of Research, Ideation, Design and Testing.
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The Problem
Existing food delivery apps primarily cater to adult preferences, neglecting the specific needs and desires of children.
Parents face challenges in finding suitable and appealing meal options for their children, often leading to mealtime frustrations and unhealthy choices. Current challenges with ordering food for children are often:
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Limited kid-friendly meal options: Difficulty for parents in finding healthy and appealing meals for their children.
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Lack of nutritional information: The abundance of unhealthy options on many food delivery platforms can make it challenging for parents to ensure that they are making nutritious choices.
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Allergy Concerns: Parents of children with food allergies may find it difficult to navigate online menus and ensure their child's safety.
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Packaging Concerns: Ensuring that food arrives at the right temperature in safe and spill-proof containers, for picky eaters.
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These challenges highlight the need for food delivery platforms to offer more kid-friendly options.
Introducing Zomato 'Junior'
A small feature concept showing how Zomato can build greater engagement from already existing user base of young professionals by expanding its services to cater to the needs of young consumers between ages 3 and 12 years. The ‘Junior’ feature update should empower users to become efficient and confident caregivers by providing them with reliable information and appropriate filters enabling fast decision making.
The Delivery Experience
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Direct Access
The new Junior feature on Zomato offers a convenient and time-saving way for parents to order kid-friendly meals. Accessible directly from the Home screen, the Junior page features a curated selection of popular kid-friendly dishes, personalized recommendations based on individual preferences, and other commonly ordered food categories tailored to children aged 3 to 12.
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Kid specific filters
The Junior page on Zomato offers advanced filtering options to cater to the specific dietary needs of children. Parents can easily filter dishes based on factors such as low sugar, low salt, low saturated fat, potential allergens, protein type, spice level, customization options, and popularity. This comprehensive filtering system provides relevant information without the need to contact the restaurant, streamlining the ordering process for parents of children with dietary restrictions.
Nutritional Labels
The Junior feature on Zomato provides detailed nutritional information for each dish, making it easier for parents to filter and select options based on their child's specific dietary needs. This includes information on protein type, spice level, and potential allergens.
Information page
The Information page provides users with valuable insights into the Junior feature, including the benefits of curation, the calories & nutrients, and the introduction of advanced filtering options designed to simplify mealtimes with children.
Customization
Kid-friendly restaurants on Zomato often offer smaller portion sizes or samplers to introduce children to new dishes gradually. Additionally, the introduction of kid-friendly packaging, such as spill-proof containers and compact tray-type packaging, encourages independent eating and makes mealtimes easier for parents.
The Dining Experience
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Direct Access
Kid-friendly restaurants on Zomato are conveniently accessible directly from the Home screen, saving users time and effort. Within the Kid-friendly category, users can explore a variety of restaurant options, including premium establishments, buffets, 4/5-star restaurants, Buffet/Brunch places and outdoor dining experiences.
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Kid specific filters
Zomato's new Kid-Friendly feature offers advanced filtering options, allowing parents and caregivers to quickly and easily find restaurants that cater to their children's specific needs. Instead of a generic "Kid-Friendly" tag, the feature provides a detailed list of specific facilities available at each restaurant, saving time and effort when making dining decisions.
Easy identification
The Kid-Friendly icon prominently displayed next to restaurant reviews on Zomato provides users with a quick and easy way to identify kid-friendly establishments, offering peace of mind and convenience.
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Closing Thoughts
This was my attempt towards imagining how Zomato can be used by busy parents and child care givers to plan meal time on a regular basis. The design is adapted to the existing Zomato Design System hence reducing the learnability curve needed to learn a new app since people are already familiar with Zomato.
I believe that we should think of ways to adapt to users existing behavior and habits rather than always creating new apps and platforms. Plus Zomato’s huge market share and existing delivery structure and restaurant network can be leveraged to add value to this segment of users.
Thankyou for taking the time to go through my project. I would appreciate your feedback.
I am not associated with Zomato in any way. I am a loyal customer and I felt like this was an opportunity worth exploring.
